I learned some stuff last night.
Channel 4 (in the UK) aired a documentary about Fifty Shades of Grey. As far as I can see, if you missed it, you missed it - it doesn't seem to appear on the 4OD catchup website, or at least not yet.
Among
the posturing from some commentators and the slightly jokey treatment of bdsm,
some interesting stuff emerged about the whole erotica ‘industry’ and how
writers can get noticed.
I won't try to summarise the whole thing. But here’s a range of key points for those of us who write erotica. I shall be trying to act on them sometime soon...
- Put at least some material out for free.
But put it in a place where lots of people will read it. That often doesn’t
mean your own blog, but a forum.
- Self-pubbing is no bad thing. Up until a
year or two ago mainstream publishers maintained the fiction that
self-publishing was beneath contempt, and those who self-pubbed wouldn’t get
looked at by publishing houses. Now they’re trawling self-pubbed material to
see what they can license and republish.
- A boundary has been pushed through.
‘Transgressive’ material, certainly bdsm and probably now other topics, are
fine for the mainstream. Big publishers have caught up with the idea that
people’s fantasies are not censored and often not politically correct. In the
UK, allegedly, some 37% of the population admit to having tried bondage sex (I
don’t know the source of this figure but it doesn’t surprise me; I’d suspect,
though, it’s mainly a younger demographic). And incidentally, since FSOG came
out, publishers have seen a massive increase in submissions of bdsm-themed
work.
- Unfortunately for the rest of us, one
blockbuster novel tends to sweep the board on Amazon Kindle and leave everyone
else selling hardly anything for a couple of months.
And finally - it’s not a lesson for authors,
particularly, but Ann Summers had to get a Fifty Shades management team together
to find ways to meet the demand for sex toys that resulted from the book’s
publication. Overall sales are up hugely (I think they said 'doubled'), some branches have
experienced larger sales increases than that, and some items (nipple clamps for
example) have had huge increases in demand. So the publication of the book has,
actually, grabbed people’s attention to the point that they’re trying out the
ideas and buying stuff in order to do so. And maybe that means there's an increased demand for books on how to do bdsm?